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Privacy Policy

Effective Date: August 3, 2026

RMF Holding LLC ("RMF Holding," "we," "our," or "us") values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit any website, landing page, mobile application, advertising campaign, or online service owned or operated by RMF Holding or one of its affiliated businesses.

This policy applies to all current and future RMF Holding brands and websites unless a separate privacy policy is explicitly provided.

Companies Covered

This Privacy Policy applies to businesses owned or operated by RMF Holding, including but not limited to:

  • Emerald Coast Luxury Vacation Rentals
  • Sun N Sand Vacations
  • Wild Ride Beach Rentals
  • 30A Car Rentals
  • Mexico Beach operations
  • Future RMF Holding operating companies and brands

Information We Collect

Depending on how you interact with our websites or services, we may collect:

Information You Provide

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Reservation information
  • Rental preferences
  • Payment-related information (processed securely through third-party providers)
  • Communications submitted through forms, chat, email, or telephone

Information Automatically Collected

We may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Search terms
  • Click activity
  • Advertising identifiers
  • Cookie information

How We Use Your Information

We use your information to:

  • Process reservations and rental requests
  • Provide customer service
  • Deliver products and services Improve our websites
  • Personalize your experience
  • Send reservation confirmations
  • Send requested information
  • Send promotional offers when permitted
  • Measure advertising performance
  • Prevent fraud Comply with legal obligations

Advertising and Analytics

Our websites use advertising and analytics technologies to better understand website usage and improve our marketing.

These technologies may include:

  • Google Ads
  • Google Ads Lead Forms
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Business Profile
  • Meta (Facebook and Instagram) advertising technologies
  • Meta Pixel
  • Microsoft Advertising
  • Search Console
  • Other analytics and advertising platforms as our business evolves

These services may collect information regarding your interactions with our websites and advertisements.

Google and other advertising partners may use cookies, device identifiers, and similar technologies to personalize advertising and measure campaign effectiveness.

You may learn more about Google's advertising policies at https://policies.google.com/privacy

You can manage Google's advertising preferences here: https://adssettings.google.com/

CRM and Marketing Communications

We use customer relationship management (CRM) systems to manage communications with our guests and customers.

These platforms may include:

  • Brevo
  • Future CRM platforms adopted by RMF Holding

We may send:

  • Reservation updates
  • Rental reminders
  • Arrival information
  • Departure information
  • Promotional offers
  • Customer satisfaction surveys

You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.

Reservation and Booking Platforms

Reservations may be processed using trusted third-party platforms including:

  • OwnerRez
  • RecreoGo
  • VRBO
  • Airbnb
  • Stripe
  • Other booking or payment platforms used by RMF Holding businesses

These providers maintain their own privacy policies governing information collected directly through their services.

Cookies

Our websites use cookies and similar technologies to:

  • Keep websites functioning properly
  • Remember preferences
  • Analyze website traffic
  • Measure advertising performance
  • Improve user experience

Most web browsers allow you to control cookies through browser settings. Disabling cookies may impact certain website functionality.

Google Advertising Features

When you submit information through Google Ads Lead Forms or other Google advertising products, the information you provide may be shared with RMF Holding for purposes including:

  • Responding to your inquiry
  • Providing requested services
  • Scheduling reservations
  • Customer support
  • Marketing communications (where permitted by law)

We do not sell personal information submitted through Google advertising products.

Information Sharing

We do not sell your personal information.

We may share information with trusted service providers who assist us in operating our business, including:

  • Payment processors
  • Reservation systems
  • Marketing providers
  • Website hosting providers
  • Technology service providers
  • Analytics providers
  • Legal or regulatory authorities when required by law

These providers are only permitted to use information as necessary to perform services on our behalf.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. While no method of internet transmission or electronic storage can be guaranteed as completely secure, we continuously work to protect the information entrusted to us.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide requested services
  • Meet contractual obligations
  • Maintain business records
  • Comply with legal and regulatory requirements
  • Resolve disputes
  • Enforce our agreements

Your Privacy Rights

Depending on your location, you may have rights to:

  • Request access to your information
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Request a copy of your data
  • Object to certain processing activities
  • Withdraw marketing consent

To exercise these rights, please contact us using the information below.

Children's Privacy

Our websites and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.

Third-Party Websites

Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

Changes to This Privacy Policy

RMF Holding may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or business operations. The Effective Date at the top of this page indicates when this policy was last updated.

Contact Information

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:

RMF Holding LLC

Email: privacy@rmfholding.com

Website: https://rmfholding.com

California Privacy Notice

If you are a California resident, you may have additional rights under applicable California privacy laws, including the right to know what personal information is collected, request deletion of eligible information, and request correction of inaccurate information. RMF Holding does not sell personal information as that term is generally defined under California law.

Consent

By using our websites, submitting reservation requests, completing Google Ads Lead Forms, contacting us, or otherwise interacting with RMF Holding online, you acknowledge that you have read and understood this Privacy Policy.